As the publishers of THE INDUSTRIAL GUIDE™, we take great pleasure in assisting our clients to realise their potential. We listen to your story and profile it in as professional a manner as possible to make your entity stand out from the crowd. In the age of social media and an increasingly competitive 21st century that is forecast to shed careers and invent new ones at the swipe of a touchscreen, being indispensable is a non-negotiable.
We therefore strive to highlight your distinctiveness through writing that is clear and direct and that attempts to capture your essence as an entity that is deserving of recognition for being competitive, dynamic and insightful. This is the heritage behind the business ethics of the managing owner, a writer of advertising copy and special reports for more than 20 years, who believes that writing should be compelling and impactful and that the writer should take responsibility for their work and that all writing should result in purposeful action. To this end, we:
▪ Represent our clients at expos, trade shows, conferences and other events to connect them with prospective customers and to foster direct business and B2B synergies
▪ Use targeted distribution and take our hard copy publications to a selective readership, one that suits the profile of your average source of business
▪ Are only too happy to represent you at events or to man your exhibition stall at a fee you can afford
To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences.